It happened during the dot.com bust, it happened again during the Great Recession and it’s happening again, right now. 

When the tides high and customers and new orders are flowing in the doors, , companies take all the business they can get, and it doesn’t matter what form it takes.  

But, whenever there’s a sign of weakness in the economy and/or talk of an impending slowdown, everyone jumps on the bandwagon of needing to become a solution provider instead of simply selling stuff. 

Successful solution providing means higher gross margins, stickier customer relationships and many more dollars to the bottom line. 

Very few companies and even fewer salespeople have the determination and skill set required to make the transformation. Do you?        

You’ll learn everything you need to know about solution providing in this edition of The Game Changers.