Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern
Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts.
In this episode of Sharkpreneur, Seth Greene speaks with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth.
Key Takeaways:
→ The benefits of using a fractional CMO to bridge gaps in marketing expertise.
→ How minor adjustments in marketing can drive profound business growth.
→ The importance of understanding KPIs and high-level strategy in marketing.
→ How fractional leadership brings both strategy and accountability to a business.
→ The challenges and rewards of transitioning from full-service agencies to fractional support.
Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials.
Connect With Draye:
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