"Tokens can be an effective way to bootstrap networks that need passive user participation, but they can be counterproductive for those that need active participation"

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Token incentives have been all the rage over the past two years in the DeFi and Web3 world. But can tokens be used to solve the cold start problem? Are they an edge that all web3 companies have on web2 companies? 

Or is reality more complex? As you might guess, it is and tokens can't be used for everything.