Topics discussed in this episode:
- Why do most of us continue to write emails like business cyborgs? (4:47)
- Where does the writing skill gap come from? (07:48)
- How can we incorporate more context into our words that is actually relevant to our buyers? (15:53)
- We also break down the psychology of the email response. (21:21)
- And what happens when narrower segmentation is introduced into the mix? (25:33)
- What is the Sales Copy Clinic? (35:33)
Resources mentioned in this episode:
- Henna’s episode on Sales Transformation
- Lavender
- Charles Muhlbaeur episode (18:22)
- Jeff Swan episode (27:11)
- Live Cold Calling (27:48)
- Sales Copy Clinic (35:39)
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