The Billion-dollar industry of Formula 1 motorsport, where milliseconds can be the difference between 100’s of millions of dollars or potential loss of life. To quote Jackie Stewart the British 3-time World Champion - “There is no doubt that Formula 1 has the best risk management of any sport or any industry in the world.”  Today’s guest is at the epicenter of this incredible industry of Formula 1 racing. He is the Managing Director of Sports at Hintsa Performance – where he develops and manages the Performance and medical programs for the teams and drivers of the FIA Formula One World Championships. He watches over an elite high-performance team of coaches and medical personal who keep the drivers and teams at the peak of performance for the grueling year-long season of Formula 1.  To understand the success of Hintsa Performance you simply need to look at the scoreboard – they have a track record of 14 Formula 1 World Drivers Championships and 6 Constructors championships. Dr. Luke Bennett has a wealth of knowledge that can be applied to optimize your business, sports and your everyday life.  He’s an incredible inspiration of someone who had a dream and made it happen