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[Step by Step] How Can I Make the Business Case for My Brand to Invest in Experience? (Feat. Ryan Bartley, Founder & CSO, fabric)

Future Commerce
Future Commerce
Episode • Aug 29, 2022 • 43m

Welcome to Season 8 of Step by Step. This season we’re partnering with fabric to discuss how brands can stand out from the crowd by investing in an experiential design. Tune in every day this week to hear from experts on how to unlock your eCommerce growth. Listen now!

Is experience worth investing in?

  • Ryan Bartley is the Founder of Fabric, a leading modular and headless enterprise commerce platform helping brands and retailers innovate and scale.
  • Experience is not only your digital experiences and touchpoints within stores but also the brand touchpoints and the service level you give your customers.
  • “What we're hearing from all of the companies that we work with is really a concern about just what the next handful of months and what the next year looks like.” -Ryan
  • Start targeting your software and figuring out how to serve your customers in the best possible way
  • Is now the time to rip and replace legacy tech or is it time to optimize it? It can be difficult to replace, so you should be working on ways to optimize your tech stack, but also looking for ways to optimize your content stack.
  • “We at fabric personally don’t believe in the word customization, but rather in configuration. It’s your platform, not ours.” -Ryan
  • “It's intuitive that you should improve your experience and service level because you look at the competitor set in your groups and they're doing it, they're not messing around.” -Ryan

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