On this episode of Fierce Lab, Mita Mallick, Top LinkedIn Voice 2020 and thought leader in the diversity, inclusion, and equity space joins us to share her experience of growing her personal brand via the LinkedIn platform. Mita gives us tips on how to engage on LinkedIn and to maximize your visibility. She discusses the value of the LinkedIn community and the professional benefits. We also talk about career gaps due to caregiving and how the LinkedIn community can be an ally.

Engaging on LinkedIn

On LinkedIn, Mita puts out thought leadership with authenticity and purpose of the things that matter to her and things she’s learning about. Often, she will post her own take on others’ content, reading articles and providing a summary. She finds that she receives more resounding responses by posting things that she is authentic about, not just what she thinks people want to hear. 

Maximizing visibility

To maximize your visibility on LinkedIn, first, you should have a profile picture. Fill out your About section – Mita suggests making it personal – and you should add a strong headline. It also helps to add your experience, which isn’t a resume, rather it is a storyline of where you’ve been. Mita also suggests that you keep iterating your profile and that posting consistently is key. 

The LinkedIn community

LinkedIn is not just a place to go to find a job, it is also a place to build community and make connections. Tara and Mita share their story of how they connected over LinkedIn and how that connection has led to their friendship. If you are hoping to get on someone’s radar, you can follow that person and like and comment on their posts. For Mita, people get her attention when they reach out about something that she posted that resounded with them. 

The professional benefits of LinkedIn

Mita tells us about how she has received calls for job opportunities because of things that she has written and shared on LinkedIn. She also receives requests to do panels and keynotes. If you are hoping to find a job or to transition in your career, you can position yourself for the field that you want to be in. LinkedIn can also be a great talent tool and attraction for the company you represent.

Career gaps

Some women may be reluctant to set up a LinkedIn profile due to career gaps, usually due to care giving. Now, LinkedIn has an option to add that to your profile. With your profile, you can showcase that you are still a valuable asset. Also, you can add any volunteer work that you did, and Mita recognizes that caregiving and volunteering lends to a huge skillset that employers find valuable.

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