Last night on Demand Gen Live, Chris and Megan covered the following topics:

• The truth about influencer marketing that executives need to recognize
• Relationship building is at the core of B2B influencer marketing
• The value of user-generated content
• Great marketing means sales isn’t needed in the same capacity
• What types of content drive the most engagement
• Leveraging trade shows in an unconventional manner
• Sales enablement content
• Ad consumption - is there a negative impact if no action is taken?
• Experiential marketing
• How digital and offline channels intertwine
• Using media to educate and entertain the consumer rather than making them feel like they are just being moved through the funnel