How can you have your article on CNN and 10,000 leading outlets? The answer is Native Discovery and I'll introduce 2 of the best platforms for your PR.
In this episode, I'll share how to place your articles, infographics and video into 10,000 of the worlds best media outlets including: CNN, BBC, AsiaOne. The answer is using platforms called Outbrain and Taboola. It's called 'Native Discovery.'
In Public Relations we have:
Earned Media - traditional PR
Owned media - your own channels
Shared media - social media 2 ways street, where people amplify by resharing
Paid Media - long-form content but paid distribution; it's the equivalent of the old ‘advertorial supplements.’ It now has the trendy term of 'Native Discovery' or what I like to call content syndication.
Content syndication is the process of publishing and promoting you content, such as articles, blogs, and videos, on third-party websites and without doing all the work of posting them to each outlet. Quality content syndication networks typically have large, established audiences, and higher domain permissions and so it's a great idea to take advantage of them and it isn't as expensive as you may think.
Whenever you share your content on these platforms, you can increase your site’s visibility and brand’s credibility. It can also improve your SEO.
So I talk about Outbrain..is one I have been using.
Outbrain helps over 1 billion people discover content, products and services that may be of interest to them.
The big brother to Outbrain is Taboola, which claims to be the #1 discovery platform. 1.4bn users per month, 10,000 publishers and brands, with 50x more data than the NY Public Library! [I've never been but if they claim that then it must be a lot of data.]
I also explain why Slidehare should be part of any company's public relations strategy, not least because it has 80m users and it's free!
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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