How to slowly launch a successful FMCG brand | 645
Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Wholesome Bowl Co-Founder Mez Jamali...
Righto, let’s meet todays’ special guest. His name is Mez Jamali, and like so many small business owners, he’s full of courage and passion for what he’s building. And I love that! Mez is the co-founder of Australia's newest instant noodle brand - It’s called Wholesome Bowl …. and the offering, right now, is simple. Packets of chicken and beef flavoured noodles with the added benefit of being nutritionally good for you thanks to the inclusion of fibre, protein, vitamins and minerals.I know what you’re thinking... Come on Timbo, they’re instant noodles. How can they be healthy?! Well, put any limiting beliefs aside, as it’s Mez’s approach to launching a brand in the cut throat world of FMCG that’s most interesting. I mean, come on, think about some of the challenges he faces:
- Finding a manufacturer when he’s got no track record.
- Getting distribution across independent stores as well as the big multinational supermarket chains.
- Going up against brands like Maggi who’d happily knock him off in a heartbeat.
- All this using his own money and on a very modest budget.
No matter what business you’re in, there’s plenty to learn from Mez’s approach; especially his focus on nostalgia. More on that shortly. I stared off by asking Mez, what inspired him to become the instant noodle guy?!
Last Week's Episode of The Small Business Big Marketing Podcast
Reality TV Veteran Dan Munday On How To Generate Big Ideas | 644
Businesses that make this podcast possible - Please support them...
Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites
Join Timbo's Business Owner Membership and take control of your marketing
Book Tim Reid to speak or emcee at your next business event
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
P.S. Tell me what marketing is working for you - 0480 015 150.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.