ABOUT: ⠀ The ups and downs of TripAdvisor can sometimes seem like a mystery. So what's the best way to approach it & make sure that it's working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy. We discuss the algorithm, how to cope with bad reviews and how to engage guests pre, during and post to encourage them to write a review. ⠀ ⠀ FOLLOW US: ⠀ ⠀ Sanj ⠀ https://uk.linkedin.com/in/sanjnaha ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/ ⠀ Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com