Let's talk about Amazon. First - you are not Amazon. And boy that's awesome, isn't it?

In today's episode, I am going to give you some strategies and ideas that will give you a competitive advantage over Amazon.

First up - change your mindset. Think of Amazon as just another business down the road, and ask yourself "what do they do well that I can incorporate into my independent shop?"

Your competitive advantage is HUGE. You are a passionate, caring hard-working shop owner.

But let's look at a few things Amazon does well that YOU can implement in your own business. (No - I don't mean free shipping)

Full show notes at https://wendybatten.com/episode-79/