"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.

(2:52) - Always offer with a deadline; provide clear instructions.

(3:43) - Avoid spending on branding; focus on measurable strategies.

(5:21) - Effective follow-up is crucial; measure results for profitability.

(7:32) - People need to understand the problem you solve.

(8:06) - Strong copy hooks, solves problems, and drives emotions.

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