During Shoptalk Europe 2023 in Barcelona, industry leaders converged to explore the key themes shaping the retail landscape - both directly on stage and indirectly in conversation or based on repetitive themes. The event threw a spotlight on the value of a test-and-learn approach, the growing impact of Gen Z, the questionable relevance of the metaverse, the potential of AI, and the ever-present complexity of retail transformation. Join Oliver Banks in this episode as he unpacks these themes, offering a critical reflection on the dynamic retail landscape and how these evolving trends could influence your business strategy and instigate transformative change. Listen to this episode to:Explore the value of a test-and-learn approach and understand why this mindset is more crucial than ever in the dynamic retail sector.Delve into the world of Gen Z and consider the potential pitfalls of treating this demographic as a homogenous group.Dive deeper into the two buzzwords that have dominated recent retail conversations: the Metaverse and AI. Learn how you can effectively monitor and leverage these technologies for your business.Discover the factors that lead to the enduring complexity of retail transformation. And find out how you can get involved in a way to change this. Show notes are at www.obandco.uk/238.