Using their video email tool, Bonjoro, founded by Matt Barnett, managed to triple response rates overnight! In this week's show, Matt joins Gavin to talk about the incredible power of video as a tool to engage prospective customers, as well as how to create "superfans" from customers, how to use video as an automated process, and how you can significantly increase your conversion rates now. Sign Up Here: https://bit.ly/biz-pod   KEY TAKEAWAYS Bonjoro is designed to target certain leads at certain times depending on their geography and on the content being sent. The video is personalised, sent and tracked. The results are staggering. There is a current shift in which people are starting to blend work brand and personal brand together. Adding this personal, authentic touch to business dealings is of great benefit to both brands. If we are able to retain a customer effectively, we increase that customer's worth exponentially. The skill comes in providing reasons and value in order to make that customer return. Creating moments of surprise and delight, even small actions such as recognition, will create a superfan. It might take time and effort, but if you can get people talking, then you'll have created an advocate for what you do. BEST MOMENTS 'If customers trust you and your teams more, you know that pays back' 'If you're going to create superfans, you need to ask your customers to write a review or testimonial' 'Automate processes, never relationships' 'Authenticity has become a real point of difference' VALUABLE RESOURCES   The Business Mastermind Podcast  Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com  Bonjoro - https://www.bonjoro.com/about Matt Barnett LinkedIn - https://www.linkedin.com/in/mbjbarnett/?originalSubdomain=au matt@bonjoro.com ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change,  StakeholderManagement, Personal Effectiveness and Behavioural Change.   CONTACT METHOD   Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter  See omnystudio.com/listener for privacy information.