We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories! To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work. In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference.Michael's Top tips:Make your booth and ancillary experience stand out. Use the power of food and drink to build and reinforce your brand.Leverage the power of food and drink to build relationships and drive sales. Experiences can resonate for years to come.Connect with Michael Green:Website: michaelgreen.com Email: michael@michaelgreen.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity