185: Revenue River- How Outdoor digital marketing and sales innovation can help you reach more consumers.
Michael and I talk about how online digital marketing and sales innovation are tactics that help businesses reach more consumers and grow sales & engagement.
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First Exposure to the Outdoors
I mean growing up my family was not terribly outdoorsy. I'm from as Burbsy of a community, as you can imagine in Texas. So, outside of a mall and a bowling alley, there wasn't a lot of exposure or anything like that. There was a Creek we would play in as kids, but that's it. What set the hook for the outdoors, the business and just my general passion for it was through my Mom. My mom got this wild idea. She's a triathlete, iron man level, all that kind of crazy stuff. She just called me up one day when I was in college and said, "Hey, we're going to go climb Pikes Peak". And I'm like, all right, that sounds like fun. And 13 miles later and some altitude sickness, I was hooked on it. So it started pretty quickly there and I haven't been able to slow down since.
Things we talked about
"we say is we make our clients money"
"we're a full-service shop. And I know that's kind of a cliche thing to say, but really everything from systems integration, sales systems, eCommerce stores, website design, advertising, multimedia, paid media, SEO, digital marketing with content and all the strategy that ties it all together"
CRM architecture (customer relationship management)
Marketing Automation
E-Commerce
Other Outdoor Activities
Backpacking, Hunting, Skiing
Advice
You really need to get with the times' folks. It's time to get your technology in order. And if you're not paying attention to that, giving it the due diligence that it deserves, you're gonna get behind that curve. I touched on it earlier with the whole buying behavior changing and the need to embrace contemporary go-to-market strategies. That's the stuff people really need to pay more close attention to. That direct consumer mentality versus the traditional brick and mortar way of doing things. I think that's the big takeaway I'd leave folks.
Favorite Books/Podcasts
Bushcraft Boxed Set by Dave Canterbury
Favorite Piece of Gear under $100
Connect with Michael
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.