Have you ever found yourself in the middle of where of those projects where you just go, I wish we’d seen how this would end at the beginning of the project? Often times this is the result of a build vs buy decision gone wrong. Today we discuss recognizing what isn’t your core competency. This can be difficult to admit for organizations, but getting this right could save you a ton of time, money and headache.Balancing your company’s immediate needs with its long-term growth is both paramount and challenging – especially if your business is a startup. Challenging questions arise, such as whether you should invest aggressively in long-term initiatives or take the less expensive and more conservative approach. The “build versus buy” decision is a significant one that many companies face when addressing their software needs.Today we breakdown the classic product decision. To build, or to buy. Or both?This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.