Minter Dialogue Episode #355

David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more. 

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