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SDRs Are People Too with Sebastien van Heyningen

Revenue Real
Revenue Real
Episode • Jul 12, 2022 • 24m

On this installment of RRH, we’ve got the fabulous Sebastien van Heyningen. Sebastien is the President of Central Metric and rev ops consultant. Considering Sebastien is an SDR turned business owner, today we dig into all that is great and ridiculous about the SDR culture. And what to do about it. 

Topics Discussed

  • Has tech leadership really turned the corner on the treatment of SDRs? (2:57)
  • What does a great AE/SDR relationship look like? (9:01)
  • Why are we still missing the mark on diversity and exclusion at the AE/AE manager level? (11:21)
  • What are symptoms of a poor SDR/AE culture? (18:07)
  • When is the SDR business model a good fit? (21:02) 


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