In today’s episode, we chat with Nikki Nash, an author of the book - Market Your Genius
Nikki is an International Speaker, Podcast Host, Storytelling Expert, Marketing Mentor, and Consultant helping you get known and paid as a go-to industry expert.
If you're one of those people that needs encouragement, inspiration and support to get your ideas up and out of the world, then Nikki Nash is the expert to go to.
Nikki says that you are your own marketing tool because of the knowledge you have in you. When you're able to put your knowledge and expertise into something, you're essentially sharing with others. That’s how to position yourself as an expert. Why you're so magic and, showing them that, you know, a lot about a topic. And it's one of many ways that you can position yourself as an expert.
Here, Nikki shares with us the process of how getting her book developed and published. She says by putting her focused thoughts and all her efforts into getting what she wanted to accomplish and ensuring all her actions were focused towards achieving this goal, she got her book published specifically by Hay House. So really putting in the time and dedicating and getting laser-focused on something is really how it happened. Thanks to her taking Brendon Burchard's high-performance course.
Nikki tells us despite having written a marketing book, where thousands of those already exist, the trick is to wrap it into something different.
Although as an author your name is what appears on the cover, there is a lot of supporting collaborators, working in the wings. These collaborators, enabled her to: Have the accountability and real-talk pressure needed to actually produce. So instead of blaming herself for being a procrastinator, she decided to use procrastination to her advantage.
Having collaborators gave her the confidence and invaluable feedback
Nikki gives us tips which are a lot like dating tips, on how we can attract and get to actually work with your dream clients such as being crystal clear on how you’d like your business relationship to look like, what kind of work you’ll be working on, and what their belief systems are.
In addition, she shares strategies of marketing including the OPP strategy which focuses on the three main ways that people get in front of their audience. These are:
- Making organic content
- Paying for your content
- Partnerships
Nikki’s parting shot is ... If you are intentional and focused, you have the ability to put yourself in a place where you can make those partnership connections and be a part of new communities.
Nikki’s Website: https://nikkinash.co/
Nikki’s LinkedIn: Nikki Nash
Nikki’s freebies: Freebies
Brendon Burchard website: Brendon Burchard