Jason is a first generation, regenerative cattle producer and the owner of Wrich Ranches, a diversified angus cattle operation in Crawford, Colorado. Jason and his family raise and sell conception to plate, grassfed and finished beef as well as locally adapted, high altitude registered angus bulls. Wrich Ranches covers over 4000 acres of leased ground ranging from 6000’ to 10,000’ in elevation. Observational Science is a phrase Jason has coined for what you can learn by utilizing all your senses. Time spent in the field and in your cattle herd will usually tell you everything you need to know. Having said that, Jason still uses every tool available to improve soil health and herd genetics including planned, intensive rotational grazing, soil and forage analysis and artificial insemination. Civic involvement is a priority for Jason as he sits on many boards and is currently the president of the Colorado Angus Association.

Jason’s most recent project is his involvement with the Beefinitiative, having hosted the second conference at his ranch in Crawford, CO. Giving ranchers a voice and helping them escape from the market capture we are in currently drives Jason. His slogan is #KnowYourRancher and he insists that everyone get out and #ShakeYourRanchersHand.

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