Ever feel like ads you see online are almost designed specifically for you? Spoiler alert: they are. It's called microtargeting, and it's become a critical tool for political campaigns. Andrew Arenge, Director of Operations for Penn's Program on Opinion Research and Election Studies and the Robert A. Fox Leadership Program joins KYW In Depth to explain how political campaigns know so much about you and what they're trying to do with that information.

Interactive maps showing how the 2020 political campaigns are targeting PA voters: https://twitter.com/MrArenge/status/1315497173052796928?s=20

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