043. Membership Economy with Robbie Kellman Baxter
The Membership Economy with Robbie Kellman Baxter
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Resources Mentioned:
www.peninsulastrategies.com
* www.membershipeconomy.com
Books Mentioned:
* The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
* Free: The Future of a Radical Price
* Groundswell: Winning in a World Transformed by Social Technologies
* Getting to 50/50: How Working Parents Can Have It All
Key points (with timestamps)
* 2:18 - Robbie’s background in management and subscription model
* 3:15 - Robbie's view on the evolution of membership model within the wider business community
* 5:11 - It costs a lot less to retain an existing customer than it does to acquire a new one
* 7:15 - Membership model promotes referrals within your community and creates 'evangelists'
* 9:25 - How Apple used evangelists to grow their community
* 9:58 - How Apple uses their 'closed ecosystem' to increase loyalty
* 11:02 - Apple music is Apple's first major membership model
* 12:08 - The Beats acquistion was as much about acquiring competencies around the recurring membership model as much as it was about acquiring the brand
* 12:25 - Apple's Taylor swift ninja move
* 13:35 - How the membership model can be applied to a brick and mortar business (Florist case study)
* 16:36 - How restaurants create successful subscription / membership models
* 18:59 - In today's information overload environment "free" is no longer free
* 20:05 - Risks associated with the membership model (Membership is a double edged sword)
* 21:17 - More doesn't mean better in a membership model
* 23:03 - "We want the elegant solution"
* 24:23 - "less is more" when it comes to making a membership model work
* 24:55 - Direction of the membership economy in 5-10 years. What businesses are going to be embracing this model?
* 26:45 - How Amazon is creating private label products and connecting directly with consumers through membership models
* 27:25 - How the dollar shave club is harnessing the membership model to leap frog over retailers
* 28:12 - Case study - How the 'Intel inside' campaign and Dolby digital converted their buyers into distribution channels
* 30:13 - Challenges when getting started with membership model business and how to overcome them
* 32:20 - It's not about technology - it's about getting clear on your why and then making the decision
* 33:01 - Florist Case study revisited - things that the florist can do to get started with the subscription model
* 34:00 - Pricing with membership models - do you go for high end pricing or low end pricing?
* 35:05 - Quick actions to get started with a subscription based business
* 35:41 - The one situation where membership models tend not to work
* 36:16 - Books have impacted Robbie the most
Share This Podcast:
Click to tweet
Share on Facebook
Resources Mentioned:
www.peninsulastrategies.com
* www.membershipeconomy.com
Books Mentioned:
* The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
* Free: The Future of a Radical Price
* Groundswell: Winning in a World Transformed by Social Technologies
* Getting to 50/50: How Working Parents Can Have It All
Key points (with timestamps)
* 2:18 - Robbie’s background in management and subscription model
* 3:15 - Robbie's view on the evolution of membership model within the wider business community
* 5:11 - It costs a lot less to retain an existing customer than it does to acquire a new one
* 7:15 - Membership model promotes referrals within your community and creates 'evangelists'
* 9:25 - How Apple used evangelists to grow their community
* 9:58 - How Apple uses their 'closed ecosystem' to increase loyalty
* 11:02 - Apple music is Apple's first major membership model
* 12:08 - The Beats acquistion was as much about acquiring competencies around the recurring membership model as much as it was about acquiring the brand
* 12:25 - Apple's Taylor swift ninja move
* 13:35 - How the membership model can be applied to a brick and mortar business (Florist case study)
* 16:36 - How restaurants create successful subscription / membership models
* 18:59 - In today's information overload environment "free" is no longer free
* 20:05 - Risks associated with the membership model (Membership is a double edged sword)
* 21:17 - More doesn't mean better in a membership model
* 23:03 - "We want the elegant solution"
* 24:23 - "less is more" when it comes to making a membership model work
* 24:55 - Direction of the membership economy in 5-10 years. What businesses are going to be embracing this model?
* 26:45 - How Amazon is creating private label products and connecting directly with consumers through membership models
* 27:25 - How the dollar shave club is harnessing the membership model to leap frog over retailers
* 28:12 - Case study - How the 'Intel inside' campaign and Dolby digital converted their buyers into distribution channels
* 30:13 - Challenges when getting started with membership model business and how to overcome them
* 32:20 - It's not about technology - it's about getting clear on your why and then making the decision
* 33:01 - Florist Case study revisited - things that the florist can do to get started with the subscription model
* 34:00 - Pricing with membership models - do you go for high end pricing or low end pricing?
* 35:05 - Quick actions to get started with a subscription based business
* 35:41 - The one situation where membership models tend not to work
* 36:16 - Books have impacted Robbie the most
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