Storytelling has arguably become an overused buzzword in marketing, but the principles of story are still fantastic for aligning and motivating teams and change initiatives. To help us understand more, Oliver Banks catches up with master storyteller, and Marvel comic writer, B.Earl. Listen and discover how you can uncover elements of story to make your mission bigger and more relevant for customers and colleagues. Listen now to discover:What retail can learn from a Spiderman writer - and cavemen! Why your story must focus on what's at stake. How the metaverse can help bring your brand story to life. And what would retail look like if it was a comic book?Show notes are at www.obandco.uk/191.
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The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.
You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.
So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.
The Retail Transformation Show i...