What do B2B brands have to do stand out as more and more companies adopt demand generation strategies? First, most companies are still running the old playbook, and even though they’re calling what they do demand gen, it’s still lead gen. Companies who truly want to stand out running a demand gen playbook should focus on three things:

• Having a deep understanding of your customers
• Having subject matter expertise in-house
• Having a clear point of view

In this episode, Chris talks about how to stand out in a sea of information on social media.