Anna talks about founding The Purpose Equation®, an evidence-informed framework that guides people at all ages and stages of life to activate their unique, innate purpose in life and at work.  Learn how having a purpose improves health, motivation, engagement, and collaboration. About Anna Anna Hall is founder and Chief Purpose Office at The Purpose Equation®. She has 25 years of experience in employee and team engagement, training, program development and launches, and technology management in senior living. As a certified life coach and speaker, Anna offers activation services, programs and training through The Purpose Equation that spark growth mindset, joy, and meaning-making in every moment of every day at work and across the lifespan. Key Takeaways Purpose is innate is an innate tool within every human that is waiting to be ignited and shared with the world. Research show people with purpose live longer, healthier lives—reducing the risk of developing dementia and strokes, maintaining mobility, and leading to higher job satisfaction. The environment for frontline employees in senior living is too transactional. Transactional jobs don’t work for people “called” to make a difference. Research shows employees who feel meaningful connection to each other and to their workplace stay longer, perform better and have higher job satisfaction. Most people live with a lot of living with a lot of “shoulds,” moving through life with limiting beliefs of not being enough, which results in burnout. Purpose helps shed the “shoulds” and move into a space of owning our innate gifts and perspectives.