Crickets. The dreaded (but familiar) sound new business owners hear when they put their shingle up. And that's exactly what happened to Jann.

But as she began advertising in her community, she noticed an unserved niche market in her community: providing speech-language therapy to children between the ages of birth to 3.

Jann double-downed all her marketing efforts and started sponsoring tee-ball teams for 3-4 year olds, joined women's social groups and more.

And now her solely cash pay business is booming.

Be sure to listen to Jann's therapist experience as this is one you don't want to miss!

The post TTE 57: Discovering an Unserved Market in Your Community & Targeting Your Ideal Client Around It appeared first on BrighterVision.com.