Quick, honey. Grab the lube! This week the hosts explore the transformative world of sexual wellness with another conversation with Jeff Abraham, CEO of Promescent. Jeff takes us through his inspiring journey toward revolutionizing the sexual wellness industry, emphasizing the critical role of medical certification and science-backed products. His narrative delves into the challenges of bringing Promescent to the forefront, highlighting the broader need for comprehensive sexual education and the obstacles encountered in advertising sexual wellness products. Throughout the conversation, Jeff addresses the societal stigmas and restrictions that often hinder the marketing efforts within the sexual wellness space, advocating for the recognition of sex as an essential activity of daily living. Jeff also shares insights into the expansion of Promescent’s product line, focusing on inclusivity and the importance of addressing common sexual health issues, such as premature ejaculation and the pleasure gap.
Check out our first conversation with Jeff!
Key takeaways:
- Medical certification and evidence-based products are paramount in the sexual wellness industry.
- Comprehensive sexual education is essential for overcoming common sexual health issues.
- The advertising and marketing of sexual wellness products face unique challenges due to societal stigma.
- Recognizing sex as an integral part of daily living is crucial for holistic health.
- Expansion and inclusivity in product lines are key to addressing diverse needs in sexual health.
Chapters:
00:00
Introduction to Jeff Abraham and Promescent
03:05
The Importance of Medical Certification and Science-Based Products
05:27
Jeff's Journey to Promescent
07:20
Addressing Premature Ejaculation and the Pleasure Gap
12:31
Jeff's Understanding of Sexuality and Pleasure
16:41
The Need for Comprehensive Sexual Education
21:30
The Frustrations of Advertising Sexual Wellness Products
25:17
Sex as an Activity of Daily Living
32:47
Expanding the Product Line of Promescent
49:15
Continuity and Customer Experience
50:08
Expanding into Retail and Women's Products
52:17
Discreet Packaging and Retail Expansion
53:40
Financial Motives and Sexual Wellness
54:34
Family Planning and Women's Rights
56:01
Considering Other Locations
57:22
Educating Customers and Product Satisfaction
59:11
Authenticity and Trust in Marketing
01:02:38
Closing Remarks and Support
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