Have you ever asked yourself the question: “Who are the ten most valuable people in your network right now?” Today may be the time to explore the answer, as Gavin talks to Patrick Powers, the founder of the Entrepreneurs In London network, and the author of the book 'The New Marketing Manifesto', about what you should be doing for the people in your network to add the most value, and why now is the time to do it!Sign Up Here: https://bit.ly/biz-podKEY TAKEAWAYSToo many businesses think that marketing is simply about grabbing someone's attention. Just because people know about you, doesn't mean that they will buy from you.Networking online requires us to be more proactive. We must shy away from being reactive. Finding a middle ground, and become valuable by being “aggressively friendly” Comfort and acceptance come from perseverance, and forcing ourselves to push through the mental barriers holding us back.Grabbing someone's attention is much easier if you're doing something unique and different. By standing out, you become instantly fascinating, and more importantly, memorable!BEST MOMENTS‘Influence is all about understanding words and energy' ‘You have to work out to influence one person and make a sale' ‘Anything new is uncomfortable' ‘I won't connect people with each other unless I trust them' VALUABLE RESOURCES The Business Mastermind Podcast Patrick Powers - https://patrickmpowers.comPatrick Powers LinkedIn - https://www.linkedin.com/in/patrickmpowers/?originalSubdomain=ukFounder Nation On Facebook - https://www.facebook.com/groups/FounderNation/Entrepreneurs In London On Meetup - https://www.meetup.com/entrepreneursinlondon/Get your three free chapters of Patrick's incredible new book by going to https://patrickmpowers.com/marketing-manifesto-sample/ABOUT THE HOSTGavin PrestonGavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHODGavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.