Mistrust in advertising is the result of a lie. That lie tells consumers they are the audience of advertising when, in reality, they are the product. Now, a solution has emerged which aims to solve the attention crisis by literally giving value back to the user. In episode 028 of Social Minds, Sam Jones, founder of Gener8 Ads, reveals his industry-shaking plan to educate consumers, reclaim ad space and pay users in cash for their attention.
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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.