Gavin talks to brand strategist and visual artist, Susan Hamilton-Meier, about the most effective ways to shape your business strategy and brand through a more artistic approach in these ever-changing times.Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYSWe must put ourselves into a more creative mindset when thinking about our message and strategy. It's something that's often missing from the more corporate environments, and yet can make a huge, impactful difference.We cannot influence the fortunes of the world at the moment. We can only respond to the things we are in control of, and look for the opportunities out there, taking them whenever possible.We must engage with “insight work” if we hope to ascertain the reasons driving loyalty, purchase and satisfaction. Talking and listening, reflecting and aligning, will help to determine what your brand promise is.Your brand itself is a promise. We must seek to keep our word at all times. Treat our customers as friends, and do our best to never let them down. BEST MOMENTS‘I think it's really interesting how brands express themselves both in words and in design' ‘It's that artistic, open-minded, looking for new experiences, making connections between unexpected things, that's actually going to drive innovation' 'The way that we respond to something is all that matters' 'Think about the relationship as a friendship' VALUABLE RESOURCES The Business Mastermind Podcast Susan Hamilton-Meier Twitter - https://twitter.com/susanhmeier?lang=enSH Brand - http://www.sh-brand.com/aboutSusan Hamilton-Meier LinkedIn - https://www.linkedin.com/in/susanhamiltonmeier/ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.