Why the worlds global local bank called me for PR and how confessions of a pricing man can make news.
Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.
HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & efficient. I was impressed.
As I went to register a new company bank account I received a letter from challenger Bank + App Counting Up. This prompted me to think about what makes customers switch providers and what role PR can play.
Listen to what Hermann Simon, considered by many to be the father of modern pricing theory and author of ‘Confessions of a pricing man’ says about value and secondary value.
In his words lie the PR challenges that companies of all sizes face, and also the answers to how you can market goods with higher prices and have your customers loving you for it.
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.
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