S5 E2: Miriam Schwab, Strattic

Code Story: Insights from Startup Tech Leaders

Episode • Jun 22, 2021 • 41m

Miriam Schwab is originally from Canada. She has been in Israel for 26 years, and moved there after high school to attend university. She studied English Literature in school, and she really enjoyed the focus, though it has little to do with what she is doing today. Even still, her heart was always pointed towards technology. She is a mother of 7 children, which keeps her super busy. The oldest is 22 a boy, and the rest are girls, with the youngest being 8. If she does have spare time, she spends time with her extended family, or goes out with friends.

Around the time she had kid number 4, she took her maternity leave to re-evaluate what she wanted to do. She started freelancing, and building people websites on a contract basis. At the time, she was exploring open content management systems, namely Wordpress. She was one of the first people in Israel to offer Wordpress as a business solution. Her business grew from just her to being an agency, building sites for businesses for 13 years.

As more and more people built websites, she began to realize that the content on the site was sluggish to load... and the stack used to power Wordpress wasn't keeping up with the growth in content. As she stumbled across a new trend, around static site generation, she immediately thought she found the answer.

This is the creation story of Strattic.

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