Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. What you’ll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric’s strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>