Shye and Craig break down the core concepts from Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be, by Marshall Goldsmith and Mark Reiter. Why do we struggle to behave in ways that benefit us? Our environment is full of hidden triggers that make creating change difficult, but by becoming aware of our triggers, we can develop new responses to them. Learn how to build new behaviors that have a positive impact on your business and personal relationships.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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