Sloggi is one of those household brand names that everyone is familiar with.

So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.

Yaron is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular.

Check out this episode without hesitation. And go follow @sloggi on Instagram now!

Hosted by Ausha. See ausha.co/privacy-policy for more information.