We’re going to find out how as we talk to Geoff Moore. Geoff has been shooting since he was a kid, and professionally since the early 90s. He’s shot magazine covers, album covers, celebrities, ad campaigns. He’s shot for Facebook around the world, and the new campaign for T-Mobile that’s showing up in the form of giant pink and black billboards around the country. Early on, he made music videos for artists such as Jewel, the Goo Goo Dolls, and the Cardigans, gaining MTV Director of the Year nominations twice before he turned 25, and hung out with the Red Hot Chili Peppers, always with the camera out. He’s spent his life documenting the punk rock lifestyle (among others), and living it. His latest work is called ENDORSEMENT: The Unseen Cobain Photos. Geoff was granted exclusive access to the storage facility (in Compton, CA, no less) to shoot personal effects of the late Nirvana frontman. Among them, a Converse sneaker, lyric notebooks, and a number of heart-shaped boxes. In our interview, Geoff explains why he still gets hired, even though clients can find a million jokers on Instagram whose pictures look pretty damn good (hint: skills behind the camera are only part of the answer). He explains the difference between technical proficiency and work that has soul, and also gives some advice for shorties coming up today. Click to learn all this and more. Listen to EDM.com's track of the week here: Lexy Panterra - Used To Know https://soundcloud.com/trapmusic/lexy-panterra-used-to-know

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