Minter Dialogue Episode #331

Adrian Swinscoe is a speaker, author and a renowned expert on customer experience, who runs the Rare Business Consultancy, focused on helping companies to improve their customer service and experience. After his book "How to Wow," , Adrian has just penned, Punk CX, edited by Oisin Lunny. It's a tremendous read for anyone interested in making waves and shaking things up for success. In this conversation, we look at some of the key points of the book, why and how to deliver a punk attitude in business, and create a much stronger customer experience.

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