Eoin Connolly talks to Peter Hutton, director of sport at social media giant Meta, about the company’s relationship with sport and the future of live experiences in the metaverse. They discuss how Meta approaches its partnerships in sport and the role played across each of its platforms, from Facebook and Instagram to the messaging service WhatsApp, and the prospects for greater adoption of Oculus virtual reality products. Hutton also shares how his understanding of sports storytelling has evolved in his time at Meta and his media career at companies like Sky and Discovery-owned Eurosport.