Minter Dialogue Episode #150 — This interview is with Guillaume De La tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space in the world of retail, not without controversy. In this discussion with Guillaume, we talk about how the technology works, some interesting use cases as well as being a dynamic entrepreneur embedded in one of the world’s most successful accelerators. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.

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