Why PR support in COVID times is going to be cheaper and easier to find for business owners, and where to find it.
It's about to get cheaper and easier to hire a freelance PR person just about anywhere in the world and this is great news for business owners.
Francis Ingham, Director General of the PRCA, many of the 10% of the furloughed agency staff won't get back to work which in the UK could be as many as 5,000 (PR Moment Podcast)
This means an opportunity for business owners to pick up trained, connected freelance talent or to hire them inhouse.
For those that don't want that commitment, there are a number of sites where freelancers can be found which specialise in PR e.g. The Work Crowd which claims some 2,246 PR professionals on the register. In Asia Sortlist has a dedicated directory for pr agencies and freelancers for example at a country level. At the other end of the scale is the Peopleperhour website which boasts 2.9m freelancers if you like to be spoilt for choice!
Personally I have signed up the UK Digital Marketing apprenticeship which funded by the UK Government which will allow me to mentor a young person in the industry and to build out the SPEAK|pr PR for Business program.
Finally, I discuss signing up for the Outsource School program as it has a 12-month program including templates for delegation of work. I've just engaged a UK trained Philippino entrepreneur who has started a virtual assistant business to help us to manage our content distribution processes.
PR in Covid times means then potentially a once in a lifetime opportunity to build the brand of your business with expert help and remarkably flexible cost.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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