We all know that creating a college fund is a smart move, but could there be a better way to save for your kid's financial future? Ksenia Yudina is passionate about helping families save for all types of goals - education, first car, house, wedding, or even to help their financial security as adults. She and her team have created a money app that uses tax-advantaged accounts for kids and allows the whole family to participate through gift-giving. She tells us the story behind the app and shares some of her future plans, which include financial literacy education. Ksenia is a true entrepreneur which made this conversation fun, exciting, and most of all relatable for Ned who is also a passionate entrepreneur.