“The #1 factor to a sales rep closing a lead is how good the lead Marketing sent to Sales is." Today's episode is taken from Chris's appearance on Catalyst Sale with Mike Simmons. Chris shares how he became such a prominent presence in the demand gen space. From there, they discuss biases that Sales has against Marketing, how to align Marketing and Sales to create one team, and how to create a system that educates a customer throughout the entire sales cycle.