Alban's Conspiracy Episode with Arielle Nissenblatt

Buzzcast

Welcome Arielle Nissenblatt

Follow up

Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
- Explainer on TikTok
- spotify:internal:podcastclips
Apple Podcasts Releases Follower Numbers
- Followers = clicked the ⊕ follow button (similar to download numbers)
- Listeners = listened to 1 second (22%, 18%, 22%)
- Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
ACast Spam turned up to 11
- One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor.
- A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law.
- One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast.
- Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
- Hit Spam early and often

Topics

Spotify is promoting fake music artists
- Spotify builds platform on the back of top music artists
- Spotify convinces users to use their playlists
- Spotify creates their own content and promotes it in their playlists
- Artists are left with no distribution and no money
Buzzsprout Platform Stats
- +5.8% listens across the platform
- Apple is up to 37.4%, Spotify to 27.9%
  - Spotify users listening to less podcasts (Edison Research)
  - Or Spotify favoring owned content?
- Podcast download charts
  - Top 1% - 3,994
    Top 5% - 795
    Top 10% - 335
    Top 25% - 93
    Top 50% - 30
How do Apple Podcasts charts work?
- listening
- follows
- completion rate
- Ratings, reviews, and shares
WNYC built a bot to get their shows into Apple Podcasts
- NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
- Alban heard this story at Podcast Movement
- NPR issued a statement
- WNYC
We'll be heading to two conferences next month, and we'd love to see you there!

Contact Buzzcast

Thanks for listening and Keep Podcasting!

Send us a text

Welcome Arielle Nissenblatt

Follow up

Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
- Explainer on TikTok
- spotify:internal:podcastclips
Apple Podcasts Releases Follower Numbers
- Followers = clicked the ⊕ follow button (similar to download numbers)
- Listeners = listened to 1 second (22%, 18%, 22%)
- Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
ACast Spam turned up to 11
- One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor.
- A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law.
- One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast.
- Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
- Hit Spam early and often

Topics

Spotify is promoting fake music artists
- Spotify builds platform on the back of top music artists
- Spotify convinces users to use their playlists
- Spotify creates their own content and promotes it in their playlists
- Artists are left with no distribution and no money
Buzzsprout Platform Stats
- +5.8% listens across the platform
- Apple is up to 37.4%, Spotify to 27.9%
  - Spotify users listening to less podcasts (Edison Research)
  - Or Spotify favoring owned content?
- Podcast download charts
  - Top 1% - 3,994
    Top 5% - 795
    Top 10% - 335
    Top 25% - 93
    Top 50% - 30
How do Apple Podcasts charts work?
- listening
- follows
- completion rate
- Ratings, reviews, and shares
WNYC built a bot to get their shows into Apple Podcasts
- NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
- Alban heard this story at Podcast Movement
- NPR issued a statement
- WNYC
We'll be heading to two conferences next month, and we'd love to see you there!

Contact Buzzcast

Thanks for listening and Keep Podcasting!

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