Bitcoin on the balance sheet isn’t just a trend: it’s a game-changer.

Alexandre Laizet is leading the charge with Europe’s first publicly listed Bitcoin treasury company, The Blockchain Group. Inspired by MicroStrategy, Alexandre and the team are raising millions to buy Bitcoin and proving why corporations must rethink their approach.

In this episode, we discuss why businesses are adopting Bitcoin, how treasury strategies ultimately work and are evolving, and what it takes to bring institutional adoption to Europe.

Alexandre and The Blockchain Group

Linkedin: https://www.linkedin.com/in/alexandre-laizet/

X: https://x.com/AlexandreLaizethttps://x.com/AlexandreLaizet

Website: https://www.theblockchain-group.com/

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All content provided by The Bitcoin Collective Ltd. and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.