Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.  Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week’s groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante’s Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard’s three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard’s personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs