170: Crafting Your Podcast's Purpose: Building Connection and Impact in Business
Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity.
In this episode, I share why giving purpose to your podcast within your business strategy is so crucial to long-term success, how you can start to create a vision for your podcast and I even share some of my personal experiences around creating content and purpose. If you are asking yourself, “Now What?” since creating your podcast, this is a can’t miss episode
What’s in this episode:
[02:00] A problem we solved this week around getting business support
[06:18] Why podcasting without purpose can feel disjointed
[07:01] Giving your podcast a job
[08:36] How to get clear on your podcast’s purpose
[11:05] Why having a purpose creates connection
[14:55] An invitation to join the "Podcasting with Purpose" workshop, focusing on building a purposeful and profitable podcast within your business strategy.
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/170
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Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.