Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction.

Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series Podcast.

Will and Noni discuss: 

• The reasons behind the rebrand and how the  process began
• The importance of timing and the impact on the success of the project
• The key starting points of the rebrand, and the core messages that were essential to the new brand narrative and positioning
• The main challenges or roadblocks along the journey
• How to get buy-in from the partnership and manage the feedback process 
• How to launch the brand internally and embed it across the firm
• Advice for any legal marketers embarking on a rebrand