The Patient is the Hero of the Story with Dr. J.J. Peterson | E.5
Framing your story brand and messaging.
In our fifth podcast, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand and together, they explore how the patient is always the hero of the story.
J.J. is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business. As he observes, "…hospitals have these amazing stories of people who have .. benefited from your services. And literally .. lives have been saved."
This episode is sponsored by VIE Healthcare who has proudly helped hospitals save over $752 million since 1999.
In this episode you’ll hear:
- How to think differently about your messaging to patients and position them as the hero in your story. "Good storytelling is about inviting people into a story and…. living out an epic journey of transformation."
- How applying the principles of Storybrand transformed the recruitment program at Orange County Children’s Hospital.
- Why narrative transportation, or telling a good story, is the key to more buy-in from your patients and employees (and why stories don’t work when you break the rules).
- The seven elements essential to creating a cohesive story and engage with your target audience via examples from Jason Bourne, The Hunger Games and Star Wars (hint: don’t allow your hospital to make the same mistake as Sleepless in Seattle).
- Why your health system needs to be Obi-Wan Kenobi to your patients’ Luke Skywalker to create more engagement. "The big paradigm shift is you need to be the guide in the story."
- The reasons a clear three-step process is the way for healthcare organizations to attract new patients and people who want to do business with you.
- How applying the Storybrand framework can transform your health system’s marketing success so that patients "in their moment of crisis don’t have to worry about anything but getting through the door."
Resources:
Connect with Lisa:
📧 lmiller@viehealthcare.com
📱https://www.linkedin.com/in/lisamiller/
Check out this episodes sponsor:
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